Let’s have a look at the different stages of a web project:
- Market research
- Domains & hosting
- Competitor Research
- Long-term strategy
- Development & improvement
Now that you’ve decided to enter the nasty scary world of online marketing there’s no way round some basic introductions on several fields that you simply need to know about if you plan to actually launch a website that stands any chance of being successful. Some concepts and expressions might already sound familiar to you; others might scare you a little bit because of the new terminology you’re being confronted with (most of it sounds more complicated than it actually is, don’t get caught by pseudo-intellectual concepts some companies come up with, most of them just try to keep you away from doing things on your own). Either way, make sure to read them all since I’m confident there’ll be a few points that other resources simply don’t cover and you’ll save lots of time and headaches in the future if you set-up everything thoroughly from scratch.
Note: There’s no fixed chronology to follow. Whether you start with content production and look out for suitable hosting companies afterwards or the other way around won’t make a huge difference. That being said, I still recommend following a somewhat logical sequence – buying domains and hosting without any proper keyword research or a bare amount of content done before of example will at least mean additional fixed costs that you won’t be able to cover if there’s no ready product. The most awesome website ain’t worth shit if you fail on finding monetisation methods or the affiliate programs you planned to promote happen to offer you bad commission structures unless you send them a million monthly customers (happens more often than one might think so never trust the revenue plans they advertise with!). Of course the same applies for companies looking to sell their own products online for the first time. There’s no need to integrate all your inventory into your new online shop and pay thousands for proper content if keyword research clearly shows that 30% of your products simply aren’t searched for online.